#BOSSBABES: March Edition

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While some women fear the fire, some women become it. Happy International Women’s Day to all the fire-breathing goddesses out there! At a time when female strength burns bright, we are thrilled to feature three igneous women who breathe, drink, and dream music. In this month’s #BossBabes, we got in touch with one of the most vibrant voices in the dance community, Cari Golden, along with DJ and creator of SISTER Radio Carly Wilford, and Agent/Manager at Demand Artists Radostina Docheva. A triple threat indeed, we thank each of you for your contributions to the realm of electronic music and our sisterhood, as a way of life.

Name: Cari Golden, Los Angeles
Job title: Label Owner/ DJ-Producer
Company: Precarious Records/ Cari Golden

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How did you become involved in the industry?

I’ve been in the entertainment business since my early twenties, but I stumbled on electronic music at Fabric in London. That was 2005 and it was the game changer for me. I started meeting DJs who were also producing and offered to write and record songs. It took a while to catch on, but eventually it became a real career.

Is there a project that you are most proud of?

I’d say that’s probably what’s in the works right now. I’m launching my own label, Precarious Records. It’s an amazing amount of effort to accomplish this, and I’m definitely working on a curve because my training is in the creative aspect of the business, but it’s fascinating and exciting to know that I’ll be helping to contribute to great music being heard.

At what moment did you realize this is what you wanted to do for a career?

I think it’s been in my blood since I was a little girl. I was always singing, always busy, always on. I was incredibly lucky that I had parents who believed I had what it took to become successful, and they invested their time and resources to send me to University for classical vocal performance. I was anything but an opera singer, but they respected my judgment. I’m not sure I would have done that.

Thank-you to the music community…  without a demand, there would be no reason to do what I do, and I’m really grateful that I get that opportunity, every day.

In your opinion, what is the most important skill to have?

I’m a Libra, so for me there’s always a dichotomy with nearly everything and this question is no exception. Aside from the assumption that you’re already trained and talented at what you do, I think there are two crucial skills if you want to survive a career in this business: hustle and humility. Seeing and making your own opportunities and being someone people enjoy working with.  Show up prepared, be chill, follow through and be grateful for the opportunity to do what you love for a living.

What is one piece of advice you would give to someone interested in your field?

Deciding to pursue a career as an artist or a label boss definitely has to be a life driver and not a passing interest, simply because it requires so much time and effort to make any headway. There will always be people who can accomplish things better, but often it’s not about that: it’s about staying in the game. The people that stay in the business, succeed. At least as far as I’ve experienced it from my vantage point.

Name: Carly Wilford, London UK
Job title: DJ, Presenter, Tastemaker
Company: SISTER Radio & IAmMusic

12540999_10156715119620508_6308618809533599203_nHow did you become involved in the industry?

I had always wanted to be a Presenter. I was a Personal Trainer and Dance Teacher and my life had become really comfortable. I was encouraging the people I worked with every day to go after their dreams and the more I spoke to them about it, the more I realized that I had to face my own. I decided to make a dramatic change in my life and walked away from everything. I started to audition for Presenting jobs and realized in doing that, I was putting my career in someone else’s hands so I started to create content for different platforms. I hit the red carpet, hustled my way in to festivals and spent as much time as I could in front of the camera. I literally started at the very bottom and worked my way up. My eternal love for music drove me in to the music industry, as I loved the passion and authenticity of the musicians that I interviewed.

Be fearless, know who you are and believe in yourself. It can be so easy to doubt your ability and sometimes the only thing in the way of our success, is us.

Is there a project that you are most proud of?

My SISTER Radio platform is something that I am really proud of. I felt that the radio format as we know it was really restricting, especially in the US. I was watching how streaming was changing the way that we consume music and knew that at some point, the same thing would happen with radio. I wanted to create something that bridged the gap between the UK and US music scenes and helped to back artists that weren’t being played on mainstream radio. There is huge conversation about equality in music, in order for the world to be a different place for us to live in, more women need to step forward. I could see what was beyond the current conversation and wanted to create a movement where we all stood respectfully side by side. The SISTER logo is the Native American symbol for sister and to us, it represents balance.

In your opinion, what is the most important skill to have? 

Being able to prioritize your work load and multitask is essential, but above and beyond that it is to know how to follow your instincts and intuition. When you are building your own platforms, following a different underground sound or believing in artists before the world knows about them, you rely heavily on an inner feeling. This can mean going against what others believe, it can mean walking your own way and sometimes that can be alone. There are so many times that I have made decisions that no one else understood and have gone against the grain, but it has been those decisions that have always given me the biggest breakthroughs, not only within myself but within my career.

You wouldn’t be where you are without support from… 

My sisters, my Mum and my closest girl crew are everything to me. I think it’s really important to surround yourself with people who love you, support your dreams and have your best interests at heart. The music industry doesn’t sleep; it can be really exciting but also tough at times. Being able to speak openly about everything in your life is so important. As your career progresses, the decisions that you make become even more important so you need focus and clarity. Surrounding yourself with rich conversations, being able to cry with laughter or honest tears is essential.

What is one piece of advice you would give to someone interested in your field?

Be fearless, know who you are and believe in yourself. It can be so easy to doubt your ability and sometimes the only thing in the way of our success, is us.

Name: Radostina Docheva
Job title: Agent/Manager
Company: Demand Artists / John Acquaviva

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How did you become involved in the industry? 

Seven years ago, I moved to Italy and started working with the guys from the Italian label 303lovers – Manuel De La Mare, Luigi Rocca and Alex Kenji. It all started with very simple work for them and with time, I realized this is what I want to do and this is the industry I want to be part of – I wanted to learn and do more. I am really grateful they gave me the chance to discover myself and become more advance in what I was doing. I have been a fan of electronic music since I was 15. I remember sneaking out of the house to go to a rave every Saturday night and coming back in the early hours, pretending I just went out for a breakfast like a proper teenager. Now I have my own booking agency and manage 10 artists together with my boss babe partner Mizar!

Who, in your profession, do you admire the most? 

The person I admire the most is John Acquaviva. He is a man of so many talents, who has done so much for our industry and continues to do so with an unstoppable energy. He is someone that pushes you to get out the best in you, do things you thought you couldn’t do, and as he says ‘can kill you in 24 hours.’ Not only that, his musical knowledge and the tunes he has in his library… oh boy!

Where do you look for inspiration for projects? 

I get inspired by all kinds of music, fashion, movies, books and mostly by people, no matter who they are. I have spent many hours just observing situations, people’s behavior and reactions, which helped me build my own character and opinion. Music is also a huge part of my days – I  listen to music all the time. This morning’s tune is Lovelee Dae by Blaze. Enjoy!

…constantly explore yourself and be real.

Where do you see yourself in ten years? 

On this very day in 10 years, on a jet with people I work with who are also my closest friends, having a drink and laughing on a smart joke.

What is one piece of advice you would give to someone interested in your field? 

Be on time, answer your emails, be organized, know when to talk and when to listen, find your balance, constantly explore yourself and be real.


Thank-you #BossBabes for sharing your stories! Godzilla Disco wishes all the women around the world a Happy International Women’s Day!