At the centre of Miami’s pulsating music scene lies Heart Nightclub. The multi-level venue has hosted international talent, and seen more marathon sets than they should probably admit, making it one of today’s most sought-after clubs for many DJs stopping through. One name who needs very little introduction is Vivrant label boss Jeremy Olander. Since exploding onto the scene back in 2011, Olander has earned his place at the head table for Progressive House acts. His brilliant work with Eric Prydz’s Pryda Friends, Adam Beyer’s Drumcode and more recently, John Digweed’s Bedrock labels are further testaments of Olander’s refined production skills. This Friday, December 15 Heart invites you to step inside and close your eyes, as Jeremy Olander’s dark techno grooves and lush, proggy melodies envelop the dance floor. But first, a few words from the man himself…
We’re approaching the end of the year here, which is always a great time to look back and reflect. When you look back on 2017, what would you pick out as greatest accomplishments or impactful moments?
Wow, so many thing that come to mind! It’s been such a great year. My debut on Bedrock, was amazing to do as John Digweed is a big hero for me. We did our first ADE show with Vivrant which was a huge milestone for us, as well as the open air we did in Stockholm this summer where we had about 2000 people. I played 8 hours open to close. Both were things that I wanted to do when we started Vivrant. Also the Sound residency in Los Angeles, which was the first time I got to do a real residency, so that was of course special. To summarize, a great year and I’m looking forward to an even better 2018!
Release wise, we see that you are closing out the year with an EP ‘Crossed’ on Anjunadeep, out December 8. This is your first time working with the renowned label; what makes ‘Crossed’ an appropriate fit for Anjunadeep?
Anjunadeep have put out really great stuff the last year, with a lot of dreamy melodies and nice atmospheric vibes. ‘Crossed’ has this smooth melody that builds very nicely, and ‘Araoz’ is a bit more energetic. Both felt like they fit the sound that Anjundadeep represents, so the project came together naturally and the timing felt right.
You yourself run a very successful label; Vivrant has become globally recognized. As you made the transition from Producer to Producer/ Label Owner, what is the biggest lesson you’ve learned?
The biggest lesson that I’ve learned is the difference when listening to music; trying to find something to release on the label isn’t the same as just listening to it and enjoying it. We have a style spectrum that every release needs to fall within, so that’s something you need to look at besides it being a generally good record.
Can you tell us about the name ‘Vivrant’ — what does that mean to you?
The name comes from Q-tip’s track ‘Vivrant Thing’. When I was growing up I listened a lot to east cost hiphop, so the name of the label is an hommage to that. It’s also a name that reflects what I want the label to sound like – vibrant.
Trying to find something to release on the label isn’t the same as just listening to [music] and enjoying it.
We heard that Vivrant has a release coming out with André Hommen who we are also big fans of. How did this relationship come about?
André is an amazing producer and someone we’ve been looking at approaching for while about a project. He’s put so much good music out there so for us, so it wasn’t really a question – he started sending us some music and then it was all about picking the best ones. We’re very happy to have him on the label and he will definitely return if he wants to. His EP Abakus comes out on December 18.
You recently announced that you’ll be back in Stockholm this February — besides this being close to your heart due to ancestral roots; what makes playing in Sweden special for you?
When I started to get into electronic music, the scene was really small, but still very strong – then the whole EDM boom came and suddenly everyone was getting into it. Now, the audience has kind of matured in their music taste and are getting into more and more underground stuff. So the audience is very well educated, we have the old schoolers that have been around since the 90s and then we have this new, younger audience that know their history but never was there to actually see it, so they take every chance they can to try to experience it live. And then there’s everyone in-between that like a good party, but don’t really care who’s playing.
On December 15, you’ll play Heart Miami. Besides your show— is there anything else you’ll try to do while in Miami, is this a city you feel a connection towards?
I will definitely try to eat some good food! Miami is so nice with all the Cuban and Caribbean influences which have such an impact on the whole vibe in the city. I’m off to Bogota the day after though, so might not be able to so much time I want here, but will try to get enjoy the sun at least.
Miami, grab your tickets here to see Jeremy Olander at HEART on December 15!