From the depths of the Carioca electronic music scene, emerges a frank and authentic artist. São Paulo’s Victor Ruiz has established a distinct brand of techno, charged by deep, seductive tones and fluidity. His most recent EP, The Eye of the Beholder was released on Noir Music and includes 3 originals that showcase Ruiz’ refined production skills. On Friday, July 27, Victor Ruiz will return to the decks at Toronto’s CODA nightclub, where he’ll most certainly put the EP to test. Experience first-hand what is meant by “from Brazil, with love”.
The list of talent coming out of São Paulo, Brazil is endless — ANNA, Gui Boratto, and yourself for starters — what is it about the city that breeds a dance music culture?
I guess it’s because São Paulo is a very multi-cultural city. You can feel the diversity of influences inhaling and exhaling every second. Also being one of the most populous cities on the planet, you can imagine it would be a good place for dancing. You have to go there to experience it!
What advice would you give to a first-time visitor, to ensure they got the true electronic music cultural experience of São Paulo?
There’s a classic club in São Paulo that you’ve probably heard before: D.EDGE. It’s probably the oldest electronic club in São Paulo, even maybe in Brazil. Apart from that, every month there are at least two big parties in the city in very cool random venues. Also if you can go a bit farther, I’d advice to go to Campinas and get to know the club CAOS. One of my favourite clubs from Brazil.
As someone who has had the opportunity to live both in South America and Europe, what are the common factors required for a thriving dance music scene?
Location, location and location! Plus people that want to have fun. That’s key – and pretty easy to find around the world. Also good music.
How can I help the World to go on? How can we get rid of plastic? How can I help the ones who are in need? There are so many [questions] popping up in my mind lately…
If there is one person you lend gratitude towards for helping you make it in this industry, who would that person be?
Ufff, there are so many! I’m so lucky and blessed to have so many amazing people by my side – you have no idea. My German friends Chris Wedeking (aka D-Nox), Thomas Schumacher and Stephan Bodzin have an important supportive role in my life. Each one of them know how they have helped me and keep helping me. Also my wife Any Mello, who is always pushing me forward and inspiring me to be a better person.
There’s a lot of segregation taking place across the world today. Undoubtedly dance music brings people together. Can you recall a city/ festival/ venue where you felt that sense of community most?
Fusion Festival I would say. Such a special feeling of union. Loved it.
What’s the biggest idea or question that’s been on your mind recently?
How can I help the World to go on? How can we get rid of plastic? How can I help the ones who are in need? There are so many popping up in my mind lately…
You’re gearing up for the release of your EP ‘The Eye of the Beholder’ on Noir Music. We understand some of the tracks date back to 2 years ago. Surely, you’ve evolved as an artist, but when you revisit tracks from your past — does this bring you back to a particular head-space? Does it ignite new creativity?
Totally. The track “Rainbow in the Dark” dates back 2 years at least and I still remember how I recorded it. It was such a great session that inspires me to do more like it.
On July 27 you’ll be back in Toronto at CODA. Tell us about your experiences playing in Canada.
I love Canada! It’s one of the friendliest countries I’ve ever been to. It has an amazing and unique energy. I felt at home last time I was there and I’m looking forward to be back. Can’t wait to play at CODA again and make my debut at Stereo Montreal. It’s gonna be mental! See you there.
Grab your tickets to Victor Ruiz at CODA on Friday, July 27 here.